A Complete Wholesale Platform with Custom Access Control and Automation

Project overview

After establishing a successful retail presence with SakariPet.cz, the next step was clear: the client needed a dedicated solution for wholesale customers such as distributors, veterinarians and long-term business partners.

The objective was to create a private B2B e-commerce platform where only verified companies could access products, view prices and place larger operational orders.

WEBOG designed and developed a WooCommerce-based wholesale system that combines restricted access, automation and usability, supporting business operations across both the Czech and Slovak markets.

The challenge

Wholesale e-commerce has very different requirements compared to a standard online shop. The platform had to protect commercial information while still making repeat ordering fast and practical for professional buyers.

• Restrict access to verified business clients only
• Collect company-specific registration data such as legal entity details, IC and DIC information
• Allow manual admin approval before account activation
• Support bulk ordering, partner-oriented workflows and faster reordering
• Integrate invoicing and fulfillment into the same operational system
• Remain private from an SEO perspective while staying fast and stable under growing usage

The result needed to feel less like a typical online store and more like a secure business tool built for daily wholesale operations.

What WEBOG built

Sakari-B2B was delivered as a structured wholesale ecosystem inside WooCommerce, shaped around business verification, access control, larger orders and backend automation.

• Private B2B storefront with restricted product and pricing visibility
• Custom business registration flow with legal and company-specific fields
• Manual approval workflow before access is granted
• Bulk ordering interface for faster repeat purchasing
• Automated invoicing and fulfillment connections through external APIs
• Multi-market deployment for Czech and Slovak wholesale operations
• Ongoing hosting, maintenance, monitoring and technical support

Our approach

1. Access control and private registration

A public B2C registration flow would not have been enough here. The platform needed to separate real business clients from general visitors and ensure that pricing and wholesale ordering remained available only to approved accounts.

• Developed a custom registration logic to replace the standard WooCommerce flow
• Added business-specific fields such as company name, legal address, representative and tax identifiers
• Integrated live IC/DIC validation for Czech and Slovak business data checks
• Created an approval-based access process where admin validation is required before activation
• Automated notifications for new registrations and account approvals

This gave the client a controlled wholesale channel instead of an open store with exposed pricing.

Bulk ordering experience

Wholesale users do not want to browse slowly through a classic consumer storefront every time they need stock. They need speed, clarity and the ability to reorder larger quantities with minimal friction.

• Built a dedicated bulk order page for B2B clients
• Structured the interface around quick search, quantity entry and rapid cart building
• Made it easier to add multiple products in one operational flow
• Optimized the experience for larger and repeat business orders

Automation & integrations

The real business value of the platform comes from what happens behind the visible ordering flow. Sakari-B2B had to reduce manual work and connect wholesale orders with the client’s operational stack.

• iDoklad API for automated invoicing after approved orders
• Skladon API for stock synchronization and fulfillment operations
• Integrated Stripe and bank transfer payment methods
• Configured Packeta for smoother delivery workflows

This automation layer helps transform WooCommerce from a storefront into a business system capable of supporting wholesale distribution with much less manual intervention.

Catalog structure & usability

Although the platform is private, usability still matters. Buyers need to find relevant products fast, understand categories clearly and move from discovery to order placement without confusion.

• Organized the catalog for different product segments including specialized categories such as horse supplements
• Preserved a clean visual structure while keeping the platform focused on utility
• Balanced wholesale speed with enough visual clarity for product recognition and repeat use

Hosting & maintenance

Sakari-B2B is not a one-time build. It is a live operational system that depends on reliability, security and continuous technical supervision.

• Secure VPS hosting managed by WEBOG
• Ongoing uptime monitoring
• Monthly updates, backups and database optimization
• Continuous technical support and feature expansion

This long-term maintenance layer ensures the platform stays stable as usage grows and business processes evolve.

Results & impact

• 100% private and secure B2B portal for verified business customers
• Seamless automation between stock, invoices and delivery workflows
• Reduced manual work and operational errors through API integrations
• Unified wholesale operations across Czech and Slovak markets
• Continuous operation and scalability under WEBOG maintenance

Outcome

Sakari-B2B demonstrates WEBOG's ability to go far beyond web design and deliver enterprise-style automation inside WooCommerce.

It is not just a store. It is a controlled business system that combines verified access, faster ordering, invoicing automation, logistics synchronization and long-term operational support inside one platform.

The project remains a core component of the Sakari Group's wholesale infrastructure, helping power distribution with precision, privacy and reliability.